June 11, 2025

Covered Seating Areas for Pubs: Boost Revenue & Year-Round Trade

Short answer? Yes—covered seating areas boost profits, charm customers, and keep British weather tantrums at bay. Whether it's a sunny pint or a rainy roast, customers love having the option to sit outside. From sleek aluminium pergolas to rustic timber shelters, covered outdoor seating isn’t just a nice-to-have—it’s a revenue multiplier. Let’s explore how to make it work for your pub.

The Allure of Al Fresco for Pub Patrons

Who doesn’t love a bit of fresh air with their pint? Whether it’s people-watching in the sun or catching a quiet chat in the evening breeze, outdoor seating adds that little extra to a visit.

Some patrons just prefer it. Smokers, dog owners, or those escaping indoor noise—they all head straight for the garden.

And let’s be honest, there’s something undeniably British about enjoying a lager under a parasol while clouds threaten overhead.

Extending Your Pub's "Season" and Capacity

Covered seating means you’re not closing off the garden the moment summer ends.

With the right setup, you’re serving punters well into October—and opening up again before the daffs are even out.

That’s extra tables, extra tickets, and more opportunities to keep the tills ringing all year round.

Why Covered Seating is Essential for Pubs

Weather Protection (Rain, Sun, Wind)

Let’s not pretend we can count on the forecast. One minute it’s balmy, the next it’s blowing a gale.

A covered space lets customers enjoy the outdoors without scrambling for shelter mid-sentence.

Shade in summer, shelter in autumn—sorted.

Increased Seating Capacity and Revenue

Your beer garden could be doing more. Cover it, and suddenly you’ve got an outdoor extension.

That’s more tables, more bookings, and more chances to cash in—especially during peak trading hours.

Even midweek footfall can pick up with an appealing al fresco option.

Creating Diverse Ambiences (Smoking Area, Quiet Nook, Social Hub)

With a few tweaks, your covered space can tick multiple boxes.

Set up a cosy nook away from the main hub. Keep smokers comfortable without exiling them to the car park. Add standing tables for the Friday after-work crowd.

A single outdoor area, a world of possibilities.

Enhancing Customer Comfort and Dwell Time

It’s simple: if people feel comfy, they’ll stay longer.

A warm seat under a pergola, subtle lighting, maybe a throw on the back of a chair—these little touches invite people to settle in.

More dwell time means more drinks, more food, and better reviews.

Meeting Customer Demand for Outdoor Options

Since lockdowns, outdoor space has become a deal-breaker for many customers.

Whether it’s safety, fresh air, or just habit, punters expect pubs to offer decent outdoor seating.

If you’ve got it and your neighbour doesn’t, guess where the crowds will go?

Commercial Pergolas (Louvre, Solid, Retractable Roof)

Aluminium pergolas are becoming a go-to for pubs. They’re modern, low-maintenance, and blend seamlessly into both traditional and contemporary spaces.

You can choose louvres to adjust sunlight, go for a solid roof for full coverage, or pick a retractable option for all-season flexibility.

Advantages for Pubs (Versatility, Aesthetic Appeal)

They’re more than just practical—they add character.

Pair one with festoon lights, planters, or built-in benches, and suddenly your garden feels like a destination, not just a smoking area.

Considerations (Integrated Heating, Lighting)

Most commercial pergolas can accommodate extras like infrared heaters or LED strips.

That means warmth and mood lighting sorted—ideal for turning chilly evenings into golden-hour havens.

Awnings and Retractable Canopies

Tight on space? Awnings can roll out over patios or seating areas in seconds.

They’re great for adaptable coverage—pull them back when the sun’s out, extend them when the rain arrives.

Benefits (Space-Saving, Flexible Shade)

Perfect for narrow alleys or beer gardens that double as delivery zones during the day.

They offer shade without swallowing up space permanently.

Limitations (Less Robust for Heavy Weather)

That said, they’re not made for monsoons. You’ll need a wind sensor or a watchful eye if the skies turn nasty.

Fixed Roof Structures (e.g. Lean-To, Timber Structures)

Looking for something sturdier? Fixed timber roofs or lean-tos create reliable, weatherproof zones.

Ideal for heritage pubs or those leaning into rustic charm.

Durability and Permanent Shelter

Built properly, they’ll handle years of British weather without complaint.

Design Integration

Match the roof tiles or timber finish to your pub’s aesthetic, and it won’t feel like an add-on—it’ll feel like it’s always been there.

Giant Umbrellas and Cantilever Parasols

More temporary, yes—but still worth a look. Giant umbrellas and cantilever parasols are great for summer pop-ups or flexible layouts.

They're easy to move, adjust, and store away in winter.

Design Elements for an Inviting Pub Covered Area

Seating Arrangements (Tables, Benches, High-Tops, Lounge Seating)

Variety matters. Go beyond the picnic bench.

Mix high-tops for groups, soft seating for Sunday brunchers, and communal tables for big bookings.

Lighting (Ambient, Task, Decorative)

Think fairy lights, lanterns, and downlights over tables. The right lighting makes even the simplest space feel magical.

Heating and Cooling (Patio Heaters, Misting Systems, Fans)

Don’t let the cold cut evenings short. A couple of well-placed heaters can double your trading hours.

And in summer? Misting systems or fans help keep things fresh.

Flooring (Decking, Paving, Artificial Turf)

A muddy garden won’t cut it. Choose hardwearing, easy-to-clean options that look sharp and handle foot traffic.

Privacy and Enclosure (Screens, Planters, Curtains)

Create intimacy with tall planters or breezy curtains.

It’s about making outdoor tables feel like part of the pub—not an afterthought.

Entertainment Integration (TVs, Sound Systems, Games)

Want to screen the match or host live music? Plan ahead with weather-rated kit and good acoustics.

Make the outdoor area an experience in itself.

Bar Access and Service Flow

It sounds simple, but it’s often missed. Can staff serve quickly? Can customers order easily?

Smart layouts mean happier punters—and faster rounds.

Planning and Regulatory Considerations

Space Assessment and Layout Planning

Measure up properly. Don’t squeeze in tables where they don’t fit—think about flow and comfort.

Local Planning Permissions and Building Codes

Some structures may need permission, especially if they’re near roads, boundaries, or listed buildings.

Speak to your local council before you commit.

Licensing for Outdoor Serving (Alcohol, Food)

Serving outside? Check your licence covers it.

Sometimes a quick update is all it takes—but don’t leave it too late.

Noise Regulations and Neighbour Considerations

Sound travels outdoors. Set sensible curfews and invest in acoustic barriers if you’re close to homes.

Fire Safety and Egress

Keep exits clear and heating units safe. It’s not glamorous, but it is essential.

Marketing Your New Covered Seating Area

Highlighting Year-Round Accessibility

Let customers know your garden isn’t just for July.

Promote your year-round setup on signs, menus, and even receipts.

Promoting Special Events and Themed Nights

Quiz under the stars? Mulled wine nights? BBQ Sundays?

A covered area makes all of these possible—just don’t forget to shout about them.

Professional Photography for Marketing Materials

Don’t just describe it—show it.

Hire a photographer to capture your space in its best light (literally).

Social Media Showcase

Turn your garden into an Instagram moment.

Encourage check-ins, repost tagged photos, and show off those golden-hour shots.

Case Studies/Examples of Successful Pub Outdoor Areas

The Sun & Crown, Oxford: Installed a heated pergola and now hosts weekly “Garden Acoustic Nights”.
The Green Man, Kent: Transformed a drab patio into a winter-proof beer terrace, boosting winter trade by 40%.
The Salt House, Liverpool: Mixed seating styles and added heaters, turning outdoor seating into a social media magnet.

Conclusion: Transforming Your Pub's Outdoor Potential

Creating a Destination for All Seasons

An inviting outdoor space adds more than square footage—it adds soul.

Whether it’s midweek regulars or weekend walkers, give them a reason to choose your pub—whatever the forecast.

The ROI of a Well-Designed Covered Space

Done right, a covered seating area pays for itself—through higher takings, longer visits, and repeat customers.

It’s not just shelter. It’s strategy.

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